方姿惠, who had been a designer of a Taiwan high street fashion brand, now running her own brand – Relaxedship, their clothes had been chosen to be the main outfit of a television series, and they also provide the service of doing couture, which had leaded them to cooperate with a famous photographer to do the theme photoshoot.
Since the projects of doing clothing sponsorship and couture design were so successful, 方姿惠 decides to do couture collection and extend her brand to select shop in the future in order to serve more customers who would like to see and touch her design. Now 方姿惠 is searching for partners to help her achieve goals which could bring more different experiences of fashion to consumers.
Comparing to have a job in the garment industry, 方姿惠 tends to do coutures for customers because she believes people who demand coutures are having their reasons, and those reasons are their own stories. In order to realise the feelings and thoughts of customers, 方姿惠 usually discusses the style, size, daily outfit, and function of the clothes with customers, then analysing the way of using technical skills and design skills to make the couture be perfect.
The previous investigation can help 方姿惠 understand the personality traits of clients and do the design that clients truly need, and the process also can be the change and difference she wants to show on her design.
The purpose of 方姿惠’s brand – Relaxedship is providing customers the unique and original design, in order to achieve this goal, 方姿惠 prefers focusing on something old to something new, and being inspired in daily life. Those inspirations from ancient things could bring her new ideas and create different designs.
In fact, doing couture was not her intention, but she started the couture business from several years ago; at beginning she didn’t do this business that well due to she only followed the instructions from client and the result was terrible since she did the couture without the detailed communication and measure with client. After going through those difficulties, 方姿惠 is full of experiences about resolving the problems when doing couture.
The fashion design she makes has gradually gained recognition from the public, and this fact also proves that she fulfils her ambition to have a unique fashion kingdom successfully.
文－Stephanie & Hefi｜圖－由受訪者提供｜2021-10-29