結合時尚創造不一樣的體驗

曾任台灣知名服裝品牌設計部的方姿惠,目前經營的自創品牌Relaxedship,曾被選入連續劇女主角的主要穿搭服飾,也曾為知名攝影師打造,復古風格的客製化設計訂製服務,進行主題式的拍攝,皆得到很好的回饋與迴響。

未來她計畫開啟系列性的訂製服裝,也規劃進駐選品店與複合式服飾店,讓更多喜歡她設計的人,可以在實體通路也能接觸到她的作品,同時也歡迎有興趣想結合時尚的夥伴,一起創造新的體驗。

方姿惠, who had been a designer of a Taiwan high street fashion brand, now running her own brand – Relaxedship, their clothes had been chosen to be the main outfit of a television series, and they also provide the service of doing couture, which had leaded them to cooperate with a famous photographer to do the theme photoshoot.  

Since the projects of doing clothing sponsorship and couture design were so successful, 方姿惠 decides to do couture collection and extend her brand to select shop in the future in order to serve more customers who would like to see and touch her design. Now 方姿惠 is searching for partners to help her achieve goals which could bring more different experiences of fashion to consumers.

獨特的設計是用心觀察,發現亮點

相較量產化的市售成衣,方姿惠設計師表示她更喜歡訂製的服務,她認為會來訂製的客戶都是有想法並帶著故事而來的,不同於僅是按照要求製作衣服,協助讓客戶試著充分的表達想要的需求,並帶著客戶一同深入了解想打造的風格、身形尺寸、穿著習慣、功能需求、以及後續可能的服裝搭配等,並分析哪些想法可以透過設計去詮釋,哪些製作方式是可以運用技術去達成。

在製作之前就先協助釐清並規劃,更能貼近設計的初衷與客戶的需求,每個人都有自己的性格與特色,用心觀察發現亮點並加以發揮,她認為這個過程不僅有趣,也可以帶給她靈感,同時也是挑戰。

Comparing to have a job in the garment industry, 方姿惠 tends to do coutures for customers because she believes people who demand coutures are having their reasons, and those reasons are their own stories. In order to realise the feelings and thoughts of customers, 方姿惠 usually discusses the style, size, daily outfit, and function of the clothes with customers, then analysing the way of using technical skills and design skills to make the couture be perfect.

The previous investigation can help 方姿惠 understand the personality traits of clients and do the design that clients truly need, and the process also can be the change and difference she wants to show on her design.

努力付出終有收穫,不論是成長,還是沿途的風景

方姿惠設計師表示,Relaxedship主要是希望可以推出與眾不同、獨特的原創設計,從生活中尋找靈感,不管是商品、畫面或是某個時刻的感受,即便是舊的東西也可以帶來新的發現,跳脫制式化的設計,可以創作出更多不一樣獨特的作品。

訂製服是在機緣巧合下透過朋友的推薦,開始替個別客戶進行訂製服的設計與製作,雖然初期曾遇過因為沒有見到客戶本人,僅被要求調整尺寸造成不合身、成果不符合期待的窘境,也同樣面臨台灣的面輔料成本較高、即時性較低、搜尋較困難、對設計有所受限等問題,但她表示事情總是會有解決的辦法,擁有這些經驗,透過不斷地調整、提升、創造,得到客人的滿意、被認可,一切都值得了。

The purpose of 方姿惠’s brand – Relaxedship is providing customers the unique and original design, in order to achieve this goal, 方姿惠 prefers focusing on something old to something new, and being inspired in daily life. Those inspirations from ancient things could bring her new ideas and create different designs. 

In fact, doing couture was not her intention, but she started the couture business from several years ago; at beginning she didn’t do this business that well due to she only followed the instructions from client and the result was terrible since she did the couture without the detailed communication and measure with client. After going through those difficulties, 方姿惠 is full of experiences about resolving the problems when doing couture.

The fashion design she makes has gradually gained recognition from the public, and this fact also proves that she fulfils her ambition to have a unique fashion kingdom successfully.    

文-Stephanie & Hefi|圖-由受訪者提供|2021-10-29

▍小檔案| 方姿惠

【服務項目】
▸ 服飾設計
▸ 服飾打版
▸ 訂製服及設計
▸ 平面設計
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▸ 系列性的訂製服裝
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